PEOs have significant penetration in the small group market and are displaying considerable growth. Although they are a competitive threat to group benefits brokers, there are several weaknesses to their model. Brokers can win against PEOs through a better understanding of the pros and cons, and by taking some simple steps towards providing employer clients with a viable alternative solution.
Click here to download a Claremont FactSheet that outlines the steps that will enable you to win against PEOs, both in client prospecting and client retention situations.